You have probably heard the claim that up to 95 per cent of AI projects fail to deliver real value. It is not because the technology does not work, but because most teams are unclear about what they are trying to achieve.

At Convergence, we have seen this story before. Businesses rush into AI pilots full of excitement but without the structure, data discipline, or defined outcomes needed to make them succeed. The result is often an impressive demo that never moves beyond the pilot stage.

Before you start or scale any technology project, whether it is AI or eCommerce integration, ask yourself three questions:

1. What problem are you actually solving?

2. Can this pilot scale into something that works in production?

3. Do you have governance in place for data quality, accountability, and change management?

AI is not a strategy. It is a tool.

Like automation, its real value lies in being embedded in your operations and delivering measurable outcomes, such as fewer errors, faster workflows, and smarter decisions.

At Convergence, we help businesses connect their systems through our CODI integration platform so that technology supports your goals instead of creating new complexity.

If you want AI to work for you, start with clarity, and that means defining what success looks like, getting your data right, and designing for scale.

Technology does not fail people. People fail to plan how technology should work for them.

Do you have legacy or bespoke software in your B2B or B2C eCommerce business that the experts are telling you “has to go”? The good news is you may not have to. Read our guide on how to extend the life of your legacy software here.