B2B must mirror B2C consumer expectations

B2B must mirror B2C consumer expectations

Business-to-business (B2B) sellers must evolve as buyer expectations align with business-to-consumer (B2C) expectations.   B2B sellers can no longer rely on basic, functional portals to meet customer demands because younger buyers now seek the same seamless experience...
Good customer experiences are greater than tech

Good customer experiences are greater than tech

By Mark Presnell, Managing Director The evolving landscape of New Zealand e-commerce, driven largely by competition and the rapid pace of technological change, can be daunting. The good news is that success isn’t about resisting change but instead applying only the...

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