The digital age exposes flaws in Kiwi ingenuity.

The digital age exposes flaws in Kiwi ingenuity.

New Zealand’s ‘make-do’ mindset, once a strength, has become a liability for eCommerce retailers and SMEs in the era of digital transformation and globalisation.   The country’s isolation no longer necessitates reliance on quick fixes. Instead, this approach leaves...
B2B must mirror B2C consumer expectations

B2B must mirror B2C consumer expectations

Business-to-business (B2B) sellers must evolve as buyer expectations align with business-to-consumer (B2C) expectations.   B2B sellers can no longer rely on basic, functional portals to meet customer demands because younger buyers now seek the same seamless experience...
How to put AI to work in your business

How to put AI to work in your business

While studies show that most New Zealanders are increasing their investment in AI (or planning to), many will, unfortunately, end up putting it on the back burner because they have not done enough background work to harness its potential properly.  AI demands a...
Good customer experiences are greater than tech

Good customer experiences are greater than tech

By Mark Presnell, Managing Director The evolving landscape of New Zealand e-commerce, driven largely by competition and the rapid pace of technological change, can be daunting. The good news is that success isn’t about resisting change but instead applying only the...

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