by Mark Presnell | Jun 18, 2024 | Testimonial
While studies show that most New Zealanders are increasing their investment in AI (or planning to), many will, unfortunately, end up putting it on the back burner because they have not done enough background work to harness its potential properly. AI demands a...
by Mark Presnell | May 28, 2024 | Article
By Mark Presnell, Managing Director The evolving landscape of New Zealand e-commerce, driven largely by competition and the rapid pace of technological change, can be daunting. The good news is that success isn’t about resisting change but instead applying only the...
by Mark Presnell | Oct 5, 2023 | Article
Convergence now listed on DesignRush… Click here for more information.
by Mark Presnell | Aug 14, 2023 | Article
I’ve noticed a concerning trend among our retailers here in New Zealand. Many are choosing to take the easy route and opt for popular, “convenient” technology platforms, primarily American ones like WooCommerce, Wix, and Shopify. And while these...
by Mark Presnell | Jun 15, 2023 | Article
Convergence has the privilege of working with a host of retailers across New Zealand, and as such we are all too aware of the challenges facing retailers. In particular, recent reports have shown that almost half of Kiwi retailers did not achieve their sales targets...
by Mark Presnell | Mar 28, 2023 | Article
Threat of downturn must shift attention to loyalty Rising interest rates, a recession on the horizon and high levels of inflation combined, make for a perfect storm that will put huge pressure on retailers already under strain after the pandemic, unless they get...
by Mark Presnell | Feb 12, 2023 | Article
Kiwi retailers returns processes frustrating customers and losing money With 30 per cent of all products purchased online likely to be ‘comebacks’, the returns process continues to be an underestimated cost to retailers–many do not know the number of...
by Mark Presnell | Dec 28, 2022 | Article
One of the most important ways an online retailer can make themselves more attractive to shoppers looking online for Christmas gifts this year is to provide a strong returns process to build trust and confidence with consumers. eCommerce is not only handicapped by the...
by Mark Presnell | Nov 15, 2022 | Partnering
A great fire side chat with Nathan Frater from Backbone Digital, the undisputed gurus of results-driven user experience design. ““… your customers are your business and how you interact and engage with them and how you serve your customers should underpin everything...
by Mark Presnell | Oct 29, 2022 | Article
Kiwi online shopping companies are failing people with disabilities By Mark Presnell Too few of New Zealand’s e-commerce sites meet even the basic accessibility standards for internet users with disabilities and it’s vital that local online shopping outlets move...
