by Mark Presnell | Feb 26, 2025 | Article
When it comes to integration software solutions, businesses typically choose between two key architecture models: Point-to-point (P2P) Integration and Middleware-based Integration. Understanding the differences can help you streamline your operations and reduce...
by Mark Presnell | Jan 15, 2025 | Article
We were recently given a stark reminder of the potential dangers of unchecked artificial intelligence (AI). The unintentional leak of Samsung’s confidential source code, caused by a staff member’s use of ChatGPT, serves as a warning to businesses here in...
by Mark Presnell | Dec 20, 2024 | Article
It’s easy to set up an eCommerce business using easy and convenient platforms like WooCommerce, Wix, and Shopify. The flipside is that the American based platforms do not necessarily allow you to really differentiate by creating your own unique customer journey...
by Mark Presnell | Nov 28, 2024 | Article
New Zealand’s ‘make-do’ mindset, once a strength, has become a liability for eCommerce retailers and SMEs in the era of digital transformation and globalisation. The country’s isolation no longer necessitates reliance on quick fixes. Instead, this approach leaves...
by Mark Presnell | Nov 27, 2024 | Article
New Zealand retailers are missing a significant opportunity by focusing too much on the perceived threat of global giants like Amazon instead of using eCommerce to expand into lucrative overseas markets. Many Kiwi businesses are preoccupied with defending their local...
by Mark Presnell | Oct 3, 2024 | Article
Business-to-business (B2B) sellers must evolve as buyer expectations align with business-to-consumer (B2C) expectations. B2B sellers can no longer rely on basic, functional portals to meet customer demands because younger buyers now seek the same seamless experience...
