by Mark Presnell | Dec 20, 2024 | Article
It’s easy to set up an eCommerce business using easy and convenient platforms like WooCommerce, Wix, and Shopify. The flipside is that the American based platforms do not necessarily allow you to really differentiate by creating your own unique customer journey...
by Mark Presnell | Nov 28, 2024 | Article
New Zealand’s ‘make-do’ mindset, once a strength, has become a liability for eCommerce retailers and SMEs in the era of digital transformation and globalisation. The country’s isolation no longer necessitates reliance on quick fixes. Instead, this approach leaves...
by Mark Presnell | Nov 27, 2024 | Article
New Zealand retailers are missing a significant opportunity by focusing too much on the perceived threat of global giants like Amazon instead of using eCommerce to expand into lucrative overseas markets. Many Kiwi businesses are preoccupied with defending their local...
by Mark Presnell | Oct 3, 2024 | Article
Business-to-business (B2B) sellers must evolve as buyer expectations align with business-to-consumer (B2C) expectations. B2B sellers can no longer rely on basic, functional portals to meet customer demands because younger buyers now seek the same seamless experience...
by Mark Presnell | Aug 7, 2024 | Article
As an eCommerce tech integration specialists, we’ve been reflecting on the growing conversation about how eCommerce sites (both b2b and b2c) in New Zealand handle the vast amounts of data generated every year. The global data output is mind-boggling, and with our...
by Mark Presnell | May 28, 2024 | Article
By Mark Presnell, Managing Director The evolving landscape of New Zealand e-commerce, driven largely by competition and the rapid pace of technological change, can be daunting. The good news is that success isn’t about resisting change but instead applying only the...
