by Mark Presnell | Nov 28, 2024 | Article
New Zealand’s ‘make-do’ mindset, once a strength, has become a liability for eCommerce retailers and SMEs in the era of digital transformation and globalisation. The country’s isolation no longer necessitates reliance on quick fixes. Instead, this approach leaves...
by Mark Presnell | Nov 27, 2024 | Article
New Zealand retailers are missing a significant opportunity by focusing too much on the perceived threat of global giants like Amazon instead of using eCommerce to expand into lucrative overseas markets. Many Kiwi businesses are preoccupied with defending their local...
by Mark Presnell | Oct 3, 2024 | Article
Business-to-business (B2B) sellers must evolve as buyer expectations align with business-to-consumer (B2C) expectations. B2B sellers can no longer rely on basic, functional portals to meet customer demands because younger buyers now seek the same seamless experience...
by Mark Presnell | Aug 7, 2024 | Article
As an eCommerce tech integration specialists, we’ve been reflecting on the growing conversation about how eCommerce sites (both b2b and b2c) in New Zealand handle the vast amounts of data generated every year. The global data output is mind-boggling, and with our...
by Mark Presnell | Jun 18, 2024 | Testimonial
While studies show that most New Zealanders are increasing their investment in AI (or planning to), many will, unfortunately, end up putting it on the back burner because they have not done enough background work to harness its potential properly. AI demands a...
by Mark Presnell | May 28, 2024 | Article
By Mark Presnell, Managing Director The evolving landscape of New Zealand e-commerce, driven largely by competition and the rapid pace of technological change, can be daunting. The good news is that success isn’t about resisting change but instead applying only the...
by Mark Presnell | Oct 5, 2023 | Article
Convergence now listed on DesignRush… Click here for more information.
by Mark Presnell | Aug 14, 2023 | Article
I’ve noticed a concerning trend among our retailers here in New Zealand. Many are choosing to take the easy route and opt for popular, “convenient” technology platforms, primarily American ones like WooCommerce, Wix, and Shopify. And while these...
by Mark Presnell | Jun 15, 2023 | Article
Convergence has the privilege of working with a host of retailers across New Zealand, and as such we are all too aware of the challenges facing retailers. In particular, recent reports have shown that almost half of Kiwi retailers did not achieve their sales targets...
by Mark Presnell | Mar 28, 2023 | Article
Threat of downturn must shift attention to loyalty Rising interest rates, a recession on the horizon and high levels of inflation combined, make for a perfect storm that will put huge pressure on retailers already under strain after the pandemic, unless they get...
