The Problem
Premier Furniture Group imports and wholesales components used in furniture manufacturing — springs, legs, webbing, and more — selling direct to large-scale manufacturers and trade customers.
As online orders increased, staff were spending more time manually entering web orders into the ERP system. Each morning, someone would spend at least an hour copying customer details, addresses, and order lines — a slow process that risked errors and wasn’t scalable.
Why the Problem Existed
The company’s eCommerce platform was not integrated with its internal systems. Every online sale required manual handling. While manageable at first, the growth in online demand highlighted a long-term problem — the data workload would increase, taking staff away from more valuable work and creating unnecessary risk.
The Solution
Convergence created an integration that connected Premier’s eCommerce site directly to its ERP system. Order data now flows automatically between systems, eliminating the need for manual entry. The integration also works in reverse, keeping product information and pricing in sync as changes happen in the ERP.
Why Convergence
Premier chose Convergence for their deep expertise and hands-on approach. Sales Manager James Eguia said the team quickly gained trust by taking full ownership of the integration process — something Premier couldn’t manage internally without dedicated IT staff.
He describes working with Convergence as straightforward, with direct access to both technical and leadership support throughout.
The Outcome
Premier has reduced manual data entry and freed up staff time. The integration has positioned the business to handle more online orders without additional admin, supporting their investment in digital marketing and future growth. For James and his team, the move was about future-proofing — removing friction now so the company can focus on serving customers and building scale.