It’s easy to set up an eCommerce business using easy and convenient platforms like WooCommerce, Wix, and Shopify. The flipside is that the American based platforms do not necessarily allow you to really differentiate by creating your own unique customer journey – but is that an advantage worth considering?
As the CEO of an eCommerce integration company, I work with a wide variety of technology stacks and one thing that stands out is that so many retailers are more concerned about price and convenience than they are finding a platform that helps them deliver their unique brand promise.
I’ve always told my clients, “Build your tech stack around your promise.” Often, these one-size-fits-all solutions might not integrate as seamlessly as you’d like, or they might not have that specific feature your business needs. We’re at this pivotal moment in the eCommerce world, where there’s a shift from these all-in-one platforms to more specialised solutions that excel at what they do.
The real trick is integrating these best-of-breed solutions effectively. Of course there’s nothing wrong with platforms like Shopify, but choosing solely based on price or convenience might not always be the best fit.
“We must always ask ourselves: “Is this the best solution for my customers?”
Beauty of Tailored Solutions:
There are retailers who grasp the potential of tailored solutions. These platforms allow a laser focus on areas like user experience, back-office operations, and efficient fulfilment. The modular approach enables businesses to pick and mix the best components, ensuring they work harmoniously. Platforms like Shopify might be easy on the pocket and a breeze to set up. But sometimes, their all-in-one perspective might not match what you want to deliver to your customers. In today’s fast-paced market, customers want accurate delivery times, smooth fulfilment processes, and top-notch user experiences. And that’s just the tip of the iceberg.
Why a Modular Approach Rocks:
I can’t stress enough the benefits of a modular, best-in-breed approach. Such platforms, whether they cater to B2C shopping, B2B trading, inventory management, or fulfilment software, can offer an unparalleled competitive advantage.
A downside of some of the popular platforms is that they may not be able to keep up when your business outgrows them.
Time for a Change:
The shift towards an eCommerce-dominated world means it’s high time for retailers to rethink their strategies. Ironically, while many are bringing physical stores into their online mix, there’s an evident need for a more structured tech approach.
Three Golden Tips for Retailers:
1. Evaluate Your Needs:
Understand your unique promise to your customers. Whether it’s exceptional product quality, top-tier customer service, or hassle-free returns, choose tech stacks that allow you to excel in delivering on those promises.
2. Embrace the Modular Approach:
Always evaluate based on the MOFO headline: Modular (best in breed), Ownership (cost-effective), Fast to implement, and Open (extendable and integrated with APIs). This ensures your business remains agile and scalable.
3. Stay Agile and Informed:
The tech world is forever evolving. Stay updated with the latest shifts and be prepared to adapt. Ensure your tech stack stays in line with your growing business needs and the ever-evolving customer expectations. If a part of your tech no longer serves you, replace it. It’s crucial to weigh the cost of inaction against the price change.
By embracing these principles, New Zealand eCommerce B2B and B2C business can look beyond the familiar and leverage technology to keep their unique promises. This gives us a competitive edge in a dynamic market and ensures our businesses remain future-ready.
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