by Mark Presnell | Dec 8, 2025 | Article
AI answer engines are reshaping how customers engage with eCommerce sites, removing common barriers to conversion and creating new pressure points for digital businesses to adapt quickly. Many online journeys today feel like walking into a retail store and finding no...
by Mark Presnell | Nov 25, 2025 | Article
You may start with an ecommerce platform such as Shopify or WooCommerce because it gets you trading quickly, but once your order volume begins to climb you soon see that the ease you experienced at the beginning does not carry through to the rest of your operation....
by Mark Presnell | Nov 7, 2025 | Article
You have probably heard the claim that up to 95 per cent of AI projects fail to deliver real value. It is not because the technology does not work, but because most teams are unclear about what they are trying to achieve. At Convergence, we have seen this story...
by Mark Presnell | Oct 7, 2025 | Article
You should treat automation as a tool to serve business outcomes, not as an end in itself. Before you invest in automation, ask yourself: what problem are we solving, and is automation really the best way to solve it? At Convergence, we work with businesses across New...
by Mark Presnell | Sep 3, 2025 | Article
B2B buyers do not have time to dig through menus, PDFs or FAQs; they’re busy and their need for speed and convenience is a priority. Buyers want clear answers right away and consumer eCommerce is shaping high expectations. This is where AI concierge technology comes...
by Mark Presnell | Aug 4, 2025 | Article
Trade ordering in the B2B space is often clunky, inefficient, and prone to errors, especially when purchase orders involve dozens of product lines. Mark Presnell, Managing Director of Convergence Limited, says the traditional approach of forcing trade customers to...
