A great fire side chat with Nathan Frater from Backbone Digital, the undisputed gurus of results-driven user experience design.
““… your customers are your business and how you interact and engage with them and how you serve your customers should underpin everything you do.”
“We don’t want to be making money off our clients – we only want to profit if they are making far more money than they are paying us.”
“That’s why we offer a guarantee… We don’t get paid until we hit agreed-upon KPIs. We keep working until we hit them.”